What We Build

The full machine — six spokes and two layers of intelligence.

For the person who wants to understand exactly what they're getting before they commit. Every component, every reason it matters, every deliverable.

01

The Website

The Foundation

Everything else in the system sits on top of it. A flywheel installed on a weak or broken site won't convert — and the client blames you. So the foundation has to be right: fast, mobile-perfect, clean code, every page with a purpose and every button leading somewhere.

What's included

  • Custom conversion-focused build
  • Mobile-first, fast-loading
  • PostHog installed from day one
  • llms.txt / sitemap.xml / markdown mirrors
  • Working contact form
  • Google Search Console connected
  • Flywheel-ready markup — upgrade later without rebuilding
02

Email Capture & Sequences

The Memory

Most visitors aren't ready to buy the second they land — and right now the business loses every single "maybe later" person forever. This turns traffic the business already gets into a growing owned asset. Over one year, even capturing 50 emails a month builds a list of 600 warm prospects who are far easier to convert than cold traffic.

What's included

  • Strategic email capture embedded in site
  • Welcome sequence — auto-sends on signup
  • Monthly campaign emails, pre-written + scheduled
  • Follow-up sequence for non-converters (day 2, 5, 10)
03

High-Ticket Funnel

The Profit Center

Most local businesses bury their highest-margin offer — a kitchen reno, a roof replacement, a commercial contract — on a flat contact form with no context, no packages, no social proof, and no follow-up. One extra $3,000 booking per month pays for the entire setup fee. For trades clients, the AI Quoting Agent is the funnel's front end: instant ballpark quotes that capture the lead before a human ever calls back.

What's included

  • Dedicated landing page for the high-ticket offer
  • Automated PDF package sent on inquiry
  • Re-engagement follow-up sequence
  • Optional AI Quoting Agent front-end (see pricing)
04

Review Loop

The Gravity

Reviews directly drive Google Maps ranking, ranking drives discovery, and most businesses leave five-star customers on the table simply because nobody remembers to ask. A business going from 4.2 to 4.7 stars with 200 more reviews can see a significant jump in monthly customers — purely from that ranking improvement.

What's included

  • Post-visit email trigger — automatic, 24/7
  • Direct Google review link in every email
  • NFC tap card at the counter — one tap straight to your review page
  • Compounding Google Maps ranking improvement
  • More impressions, more clicks — no ads needed
05

SEO & AI Discoverability

The Visibility

Building a website and getting found on Google are two different things. Most people build a nice site, hand it over, and it sits invisible — because Google was never told to crawl, trust, and rank it. We do both: when someone searches on Google or asks an AI assistant for a recommendation in Regina, the business is positioned to appear. In the early stages this replaces the need for paid ads entirely.

What's included

  • llms.txt — structured data for AI tools
  • Markdown mirrors of key pages
  • sitemap.xml submitted to Google Search Console
  • Fast indexing, accurate ranking
06

Google Business Profile

The Local Authority Signal

Most local businesses have a GBP that was auto-generated or set up once and completely forgotten. This means their most visible public-facing asset — the thing that shows up the moment someone searches for them — is incomplete, outdated, and losing them customers every single day without them knowing.

What's included

  • Full GBP audit before touching anything
  • Every section completed (hours, services, attributes)
  • High-quality photos uploaded
  • Booking link connected to GBP
  • Review response templates + 24hr process
  • NAP consistency across site + directories

Intelligence Layer

PostHog Analytics

Installed on every page from day one. We show up every month with a report proving what moved and what we're fixing next — not guesses. If your highest-margin page has high traffic but low inquiries, we know the page needs fixing, not more traffic.

Intelligence Layer

Notion Client Dashboard

Every client gets a dedicated Notion workspace — all assets, credentials, meeting notes, and monthly reports in one place. Watch the machine work in real time. This is what makes the monthly retainer undeniable: they can see every metric.

Each customer you get makes the next one easier. That's the flywheel. Once it's turning, it keeps spinning — without the owner doing anything extra.

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