Pricing
Start Small
Website + GBP + SEO
$1,600
One-time · no site or broken site
A real conversion-built website, your Google listing claimed and optimized, Search Console connected, SEO + AI discoverability files shipped. The complete visibility foundation, built flywheel-ready.
NFC Review Card
$60
One-time, per card · installed
A tap card at your counter — customer taps, lands straight on your Google review page. Programmed, linked, and installed. Two included free with any full DFY build.
AI Agents
AI Receptionist
$2,399
setup · $999/mo to run
Answers every call 24/7 — after hours, on the job site, mid-storm-season. Qualifies the caller, books the appointment, texts a confirmation, and routes urgent matters to a human.
AI Quoting Agent
$1,700
setup · $600/mo to run
Captures the job details — "kitchen reno, about 200 sq ft, spring timeline" — and gives an instant ballpark estimate, collecting name, email, and phone before a human ever calls back.
For Realtors
Your own listing photos become a smooth, professional walkthrough video — premium listing media without a videographer on site. See examples →
$600
per video, one listing
$1,399/mo
membership — unlimited videos
The Full Machine
Website + Full DFY
$3,200–3,500
One-time build investment
The complete machine — website and full flywheel built together from scratch. Site, email sequences, high-ticket funnel, review loop, SEO, GBP, PostHog, and Notion dashboard. Everything connected, everything running.
DFY Flywheel Only
$2,600
One-time · you have a site already
You have a usable website. We install all the flywheel spokes on top of it — email sequences, high-ticket funnel, review loop, SEO files, and GBP. Site audit included; if the foundation needs work, we'll tell you straight.
Blueprint + Website
$2,200
One-time
The rebuilt flywheel-ready website, plus the full playbook and connection map so you can wire the automation yourself — or have us do it later.
Blueprint
$1,500
One-time
The full strategy, playbook, and connection map. You implement. If you later want us to build it, the $1,500 comes straight off the full DFY package.
Website Only
$1,000–1,200
+ $500/mo retainer
Premium flywheel-ready site. Contact form, PostHog, SEO files. Monthly report shows where to grow — and creates a natural upsell to the full flywheel when the numbers plateau.
Monthly Retainer
Nine‑seventy‑nine
per month, after build
Ongoing optimization. Monthly PostHog review, fixes and updates, report showing traffic / submissions / ranking. The machine keeps improving.
Every site is built flywheel-ready — start with the foundation and layer the automation on next month, and nothing gets rebuilt. The tiers aren't different products. They're the same machine with progressively more of the backend switched on.
Not sure which fits? That's what the diagnosis call is for. A roofer can't quote before seeing the building — I'd rather understand your situation first.
